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This Corporate Battle Over CNN Highlights The Extent to Which Flawed US Media Has Become.

This past Thursday night, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins used social media, noting the confusion and pointing viewers to her network’s 9pm newscast.

While the network is hardly a impeccable news source, her message seemed accurate for numerous observers. It stands as one of the organizations where there exists grounded and generally reliable reporting – notably during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.

An Uncertain Situation During a Corporate Struggle

But CNN, now 45 years old, finds itself in a precarious state as two huge media corporations compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has become part of a major game of mergers and acquisitions, instead of as a question of what benefits the news-consuming public.

“Here is one more case of the fundamental flaws with roots in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a corporate drama with influential figures as the main characters, but there is scant discussion of the societal benefit,” Pickard explained.

A Further Layer: Donald Trump

This situation is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his primary “fake news” antagonist.

Remember the cries of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is part of why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.

An Outcome of More Instability

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. This might be a relief to many at the network, but it’s far from a secure position. That setup could set up CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, much of this is against the law, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should block both deals.

“Either merger would be harmful to the country, and both should be challenged by regulators,” Wu stated.

The Fundamental Problem and a Potential Solution

No matter the outcome with this particular battle, the underlying crisis remains.

“The present media landscape is a highly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can address it.

Is this likely in an era where the top communications regulator will not confirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will be impossible forever.

Measures that strengthen independent news organizations, reinforce local journalism, finance public media, and prevent the concentration of media power in too few hands are achievable – they are necessary for a healthy democracy.

Regarding media ownership, larger is not superior. And news organizations such as CNN cannot be tools in the latest merger game.

About the author

Rebecca Williams

A seasoned designer and strategist with over a decade of experience in transforming brands through innovative and user-centered approaches.

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